Point, shoot, and keep your everyday moments forever with the Polaroid Now. Our new analogue instant camera comes with autofocus to help you catch life as you live it in that iconic Polaroid instant film format. In 5 colours, plus black and white, there’s a Polaroid Now to suit you.
This series is an evolution of the original Polaroid OneStep cameras from the ‘70s that made photography effortless for everyone. The Now takes that simplicity and adds greater creative control, clean design, and vibrant colour to make it more than a moment maker — but a life accessory.